NOORDENBOS

Noordenbos is a production company specializing in film, photography, and visual direction, with a strong emphasis on maximalism. Their work focuses on storytelling through bold, captivating visuals, particularly within the food industry. They create commercials that are dynamic, immersive, and rich in visual energy.

While working at Gyst Design, I collaborated with Creative Director, Sarah Rose Andrew to develop the logo and visual identity. The client wanted a bold and distinctive mark, so we designed a large-scale, geometric, italicized logotype to reflect the brand’s vibrant personality. The "O" is intentionally treated different and suggests motion, referencing film reels and the idea of sequential imagery coming together to create movement, much like cinema itself.

The final logotype is bold, loud, and unapologetically maximalist, aligning seamlessly with the brand system.