JOHN CARROLL UNIVERSITY
2025 | VIEWBOOK - print PUBLICATION
Size - 13”x10“
The John Carroll University viewbook is a comprehensive print publication designed to showcase the full spectrum of the JCU college experience. Structured into four distinct chapters, it highlights key aspects of university life, from academics to extracurricular activities. Distributed to prospective high school students during campus tours and enrollment events, the viewbook serves as an informative and engaging resource. Its striking photography, paired with a distinctive color-blocked layout, creates an inviting and visually appealing presentation that offers an insightful look into the college life at John Carroll University.
The viewbook has become a key marketing asset for John Carroll University, distributed as a complimentary gift to prospective students and their families during campus tours and major enrollment events. Its role in recruitment is vital, as it helps create a lasting impression and fosters a deeper connection with the John Carroll community.
2024 | Admit Packet - Print + Packaging
Size - 9”x9“
In 2023 and 2024, I led the design of a distinctive admit pack for John Carroll University, reimagining the traditional college acceptance format through the conceptual lens of a vinyl record. Housed in a custom-designed sleeve reminiscent of a classic LP, the experience invited recipients to engage in a tactile, layered unboxing that was both nostalgic and unexpected. Inside, a cross-fold print piece unfolded to reveal essential next steps for enrollment, thoughtfully paired with branded collateral including custom stickers and a university notebook. Rich imagery of campus architecture and student life brought the spirit of John Carroll to the forefront, reinforcing a sense of belonging and excitement. This immersive, analog-inspired presentation distinguished the university within a competitive admissions landscape, transforming a moment of acceptance into a meaningful and memorable brand experience.
2024 | JC4U Campaign - Multimedia
Pole Banners + Social Integration + Brand Style Sheet
The JC4U initiative is a strategic marketing campaign designed to enhance the student experience by promoting the benefits of JCU’s four-year residential living model. It emphasizes the active, inclusive, and diverse communities within JCU-sponsored housing, showcasing how academics, extracurricular activities, and residence life are interconnected to foster student success and belonging. By living on campus, students have greater access to support networks, resources, and opportunities that contribute to their overall well-being. As part of this initiative, JCU is modernizing residence halls and expanding housing options to create vibrant living spaces that support personal and academic growth. These improvements aim to provide students with a comfortable, engaging environment where they can thrive both socially and intellectually. With a commitment to enriching campus life, JCU now requires students who enrolled in fall 2023 or later to live in university-sponsored housing for all four years.
NOTE: I collaborated with Junior Designer, Allison Sartain, to develop and refine the branding for the Instagram account.
2024 | JCU Men’s Basketball - Multimedia
Posters + Signage + Social + Trading Card + Video Editing
During the 2024 NCAA Division III Tournament, I collaborated with the John Carroll Athletics Department to design a dynamic campaign that built excitement around the playoffs and celebrated the outstanding season of JCU Men’s Basketball. I took creative liberty in developing a range of engaging visuals, including posters, flyers, email headers, social media graphics, video edits, and a custom basketball card for graduating student-athlete Jerry Higgins III. My goal was to create a bold and cohesive visual identity that energized the JCU community and amplified school spirit. Through this project, I honed my ability to craft compelling sports branding while balancing creativity with the university’s athletic identity and messaging.
NOTE: Footage was captured by the Athletics department at John Carroll University
2024 | JCU Men’s Soccer - Multimedia
Branding + Logo + Signage
To celebrate the 60th anniversary of the JCU Soccer Program, I was brought on to lead the design of a commemorative logo and a full suite of branding materials that would capture the legacy, pride, and community spirit of the program. The project began with the development of a versatile anniversary logo that could be applied across both digital and physical media.
From there, I collaborated closely with the program’s leadership to design a cohesive visual identity for their anniversary campaign. This included a range of promotional and event materials such as apparel (shirts and hoodies), large-scale print assets like pull-up banners and step-and-repeat backdrops, as well as keepsake items including branded shot glasses and custom swag.
NOTE: Wrenford Creative was a sponsor for the events