DALEKOARTS

While working at Gyst Design under Creative Director, Sarah Rose Andrew, I helped develop the visual identity for DalekoArts, a professional theatre company based in New Prague, Minnesota. Known for its intimate setting and bold, community-focused performances, Daleko brings high-quality theatre to a small-town audience.

Inspired by the ever-evolving nature of their programming, we created a generative logo system that reflects the variety and energy of their work. The logomark features a stylized “D” formed by abstract curtains and a stage, which is a subtle, elegant nod to live performances. For every new show, the poster art becomes the visual centerpiece of the generative logo within the “stage,” making the logo a living part of
their production.

The result is an branding identity that’s expressive, refined, and deeply connected to the theatre’s spirit and captures it’s uniqueness.